Want to sell my software

According to our data, software companies sold for an average of 3. With a valuation multiple like that, getting a great ROI is a no-brainer! At Digital Exits, our valuation and vetting processes are second to none.

The value of a business is calculated by multiplying the amount of profit a business makes, by the valuation multiple:. Here is a quick summary of how much software companies were worth in terms of multiples over the past 6 years:. In fact, valuation is greatly impacted by the size of the business as well.

This indicates how the size of a business impacts its valuation multiple. We can use this metric to determine whether large software companies or smaller software companies are worth more overall, by analyzing what kind of multiples they are commanding based on their profit size.

So, if we look at a quick summary of the past 4 years in software business sales…. Cookie Settings. Learn why people trust wikiHow. Download Article Explore this Article parts. Tips and Warnings. Related Articles.

Part 1. All rights reserved. This image may not be used by other entities without the express written consent of wikiHow, Inc. Define what makes your software worth buying. For new software to be competitively marketed and sold, it should solve a specific problem or fill a gap in the existing gamut of software. So, take a look at your product and figure out what makes it necessary and unique.

This knowledge will help you market the software by focusing in on how it differs from or improves upon similar software or apps in the field. What does your RPG offer that others don't? Or, say you're selling a simple spreadsheet program without all the popular bells and whistles. Why should clients use your spreadsheet rather than any of the existing options? Dialing in on a specific audience for your software will make the rest of the steps that much easier.

On the other hand, a small business owner who just wants to keep track of earnings might prefer a simple spreadsheet without all the bells and whistles that can bog down mainstream spreadsheet programs. Host software files in the cloud to avoid taking up personal bandwidth. Hosting your software package in the cloud will allow you to avoid taking up too much personal bandwidth with large file sizes.

Beta test your software before showing it to customers. Ask them to try it out and let you know if they find any problems.

Part 2. Build a marketing plan that targets your intended audience. There are countless ways to market your software to clients. For example, consider which websites your intended audience frequents and request that the sites let you type up a guest post. Or, look through online forums dedicated to your type of software e. Invite independent reviewers to use and review your software. For example, neither your personal friends nor employees of the company developing the software are independent reviewers.

Create a social media and internet presence for your software. So, make a Twitter, Facebook, and Instagram account for your software, and fill the pages with information describing the software and its uses. Or, try posting the software on your personal Facebook and LinkedIn pages to spread the word and generate interest.

Price your software competitively to undersell the competition. Look through app stores and software websites to find other software products similar to your own. Know how much competition is out there for your software and learn what the competition charges. Create a freemium version of the software for customers to try. Freemium software packages allow users to access and use basic parts of the software for free for a limited time before the commit to buying the premium version of the software.

Write keywords in your website copy to bring in more web traffic. To bring in potential clients from online search engines, try filling your website text with keywords that will direct people to your site. Offer a free trial so users can familiarize themselves with your software.

Skeptical—or curious—users may want to put your software through its paces before they commit to purchasing it. Set up a link on your website that allows users to download and use a trial version of the software for free for 30 days. But, the trial version will expire unless users pay for the software. Though it has some of the same tools, there are several differences regarding software security and pricing.

RegNow: RegNow is an established player for software distribution. RegNow helps software publishers promote and distribute software through its online distribution network of websites and through its affiliate network.

DPD: DPD provides an easy-to-use, yet secure, solution for selling software online, including key codes. The links to purchase using DPD can be placed on websites, forums and blogs. Sellfy: With Sellfy, you can upload content and start selling in just a couple of steps. PayPal is the only payment option supported by Sellfy.

PayPro: PayPro EasyCommerce is a full-scale e-commerce solution to sell software online and provides many features, including software protection. Find us at www.