Distribution channel of coca cola pdf

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Download now. Related titles. Carousel Previous Carousel Next. Like Like. I agree with enorton — coke is an example of the pull strategy in action. The investment that global Coca Cola makes in continuing developing the brand makes it easy for its partners to move the product.

A relationship that works both ways. This mutual dependence and shared values has helped both companies rise to become leaders in their respective industries. Not only have they collaborated on supply chain and logistics issues, but also product development and cross promotion of products. They are an ideal case study on how strengthening both upstream and downstream partnerships can be vital for business growth.

Like Liked by 2 people. Coca Cola has distribution covered from ever angle. They have so many different channels that sell coke products, that each channel must have its own dedicated method. From retail, to vending, to convenience and service based restaurant, airline, cafeteria, etc each area has a well planned out method of distribution. Each method is designed to specifically suit the requirements of that channel of sales. To top this off many of the channels that coke products are distributed through are exclusively supplied by coke products.

This kind of agreement is part of having the rights to sell coke products. Whether it be a corner store that is supplied with coke fridges purely for the display and sale of coke products, or the agreement coke has with places like McDonalds, Hungry Jacks, and Dominos to only stock and sell coca cola beverages, you are required to enter into a contract with coca cola.

This just goes to show the kind of power a company like Coke has, and the extent to which other businesses are willing to go to in order to have coke products on sale in their outlets.

I guess its the kind of power you can wield if you are part of a global dominating brand. Very interesting and good blog. And Coca-Cola definitely has one of them. I especially loved the idea of the hug machine. Good job! Coca-Cola utilizes the distribution channel as a marketing strategy to bridge the demand and supply gap and ensure that their products reach their different market segments. They use two major channel distribution strategies, direct selling and indirect selling.

The strategy of using small retailers to reach their consumers is a form of direct selling where the company supplies their various products to the retailers. Indirect selling is a strategy whereby Coca-Cola engages various distributor agencies, through partnership and the company delivers the products to the distributors who then supply to the direct retailers and this strategy has proved to be more profitable for them.

I think from the start Coke brand did what many companies do now on social media, which is developing relationships through advertising that a brand is unlikely to have otherwise. In doing so Coke has related well with consumers and have established a cool, fun personality that consumers want to be attached to.

Coke ads create fun and happiness and is always engaging, much like luxury brands. I absolutely agree with you here. I am a big fan of Coca Cola advertisements. Well the statistics says it all. You have beautifully explained the distribution system at coca cola and the best part is how they have reached the remote areas of the world. I remember when i was a kid and whenever i use to visit my grand parents at my village, i was always greeted with a chilled Coke bottle.

Anyways i was kid at that moment and i had no idea what coca cola is and how come it reached my village. Good post guys! Coca- cola never cease to amaze me with their success!

They are so innovative in whatever they do. The ads that they come up with for their products are very captivating and their distribution channels are just as successful. Their success has been a global one because they use intensive distribution means wherever their products are sold. The fact that coca cola products are distributed to all sorts of retailers including small convenience stores works in their favour because it means their products can be found in any store.

Ya very good blog. I was knowing this that success factor for Coca-cola is their distribution network ,because of which they are market leaders world wide. Although they have seen some failures through re-branding or re-positioning of their brand ,but because of their distribution network they have overcome all those hurdles and enjoying the dominance in many countries. I really like the way in the examples you provided that Coke used their distribution outlets as was to engage with their customers- they always seem to be looking for new ways to connect.

Interesting post. Depending on the type of product being distributed there are three common distribution strategies available: 1. Intensive distribution Used commonly to distribute low priced or impulse purchase products eg chocolates, soft drinks. Exclusive distribution Involves limiting distribution to a single outlet. The product is usually highly priced, and requires the intermediary to place much detail in its sell.